I know what I am doing next … because I know what my competition is doing now …
When it comes to strategy, competitors can provide the best insights into consumer behaviour and choices.
But do you track competitors and gather insights from their behaviour?
How do we help?
We provide analysis of the three fundamental areas of the market competitiveness of Business Strategy, Market and Offering. From these (and other) metrics we use proprietary tools to develop a competitive grid, organising the data and presenting it in a concise format to highlight differences between competitors. From this we can then build a gap analysis, noting areas of difference where your offering isn’t better or equivalent to competitor alternatives.
After working with sum you can expect to see:
- How you conduct business compared to your competitors.
- How your market is segmented.
- How your product offerings are defined compared to the competition.